Many individuals, business executives, (even the person standing in line next to you at the check-out aisle) feel they know enough about advertising to do it themselves. "I know what I like and I know what works for me" is a phrase often heard from those who hold this "do it yourself philosophy."
True, it isn't rocket science. To a creative ad planner, much is common sense. Listen to the specifics, list the options, determine the best case scenario and go. But much like making a quiche comes simply to a cook, painting a cloud can be second nature to an artist, and adjusting a timing belt is easy to a mechanic, advertising works more smoothly with the proper knowledge.
This is our area of expertise.